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Never Look Back: The Future of Automotive Retail is Now
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"Never Look Back: The Future of Automotive Retail is Now"

In today’s Auto landscape, seamless, data-driven personalisation is only growing more important. 

The auto industry has evolved. Post pandemic, customer expectations have changed. When it comes to buying a car, reliance on digital for at least the initial part of the car-buying process will remain.

So how are the market leaders of today preparing? 

This whitepaper from Reuters and Acxiom explores the shift; detailing insight from experts into how a data-driven approach to customer experience is key - across traditional, digital, and hybrid channels - and why now is the time to prepare, to stay ahead. 

Download to explore:

  • How the pandemic changed... everything in Automotive Retail

  • Traditional vs digital - what OEMs need to know to succeed with changing customer expectations

  • The digitisation of car buying: How leading brands are preparing, and using data to adapt

  • How to use data to better target offers and messaging, and transform customer experience

  • How to meet customer expectations now, and in the future


Offered Free by: Acxiom Europe
See All Resources from: Acxiom Europe

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