Key elements for creating an enterprise-wide mobile strategy.
Mobility is a new aspect of doing business that all organizations must embrace to stay competitive. The reality though is that it will always be “new”, as devices, operating systems, apps & solutions are constantly evolving. Organizations must adapt their marketing efforts to this change by developing an enterprise-level mobile strategy that can support them now and in the future.
Read Mobile Enterprise Magazine's new report, Becoming Mobile First, for marketing executives to learn:
The 3 phases of mobility and how to move through that maturity curve
Key elements for creating an enterprise-wide mobile strategy
Do's and Don'ts of moving to a mobile first mindset
Discover a framework for thinking strategically and broadly about mobile initiatives for your marketing efforts, while identifying ways to drive immediate business value.