The Media Buyer’s Guide to Sponsored Content is the one-stop resource for understanding and utilizing sponsored editorial content to build your brand's digital footprint.
Are you ready to build sponsored content into your marketing budget but are unsure how to get started? After months of research, this newly published eBook is the World's first and only comprehensive guide to sponsored articles on media outlets and blogs.
This study dives deep into the following topics:
The native advertising ecosystem
How brands can benefit from sponsored content
The evolution, growth, controversy and regulation of sponsored articles
How major publishers are handling sponsored content
A tried and true media buying strategy
The tools and platforms to help get you started
The information outlined in this guide will lay a foundation for marketers to execute successful and profitable media advertising campaigns in no time, while building lasting brand awareness.