Today’s digital marketers face enormous pressure. With a landscape that runs the gamut from Facebook and Google ads to programmatic and social media, tracking ROI has become a challenge. For marketers, a standard report can mean analyzing data from multiple channels, all of which employ different dashboards.
What's in the playbook?
Hear from industry leaders how they best approach marketing performance, and how to determine which metrics matter most when tracking ROI. With three key steps and plenty of tips throughout, you'll be equipped with a comprehensive understanding of how to prove and track marketing performance impact.
How to harmonize hundreds of data sources into a single, holistic story
How to set the right conversion goals
How to ensure you’re tracking the right metrics— and be able to pivot when necessary
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