Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Making Content Marketing Convert
Request Your Free Report Now:

"Making Content Marketing Convert"

Combining Trusted Content from Channels of Insight, Access + Influence with Lead Marketing Science Using Precision Syndication + Prospect Verification

According to Cision, enterprises invested a sizable $300 billion on global content marketing in 2019 to acquire business leads, influence customer specification and consideration, as well as educate and engage prospects. Studies by the Content Marketing Institute estimate 40 percent of marketing budgets are spent on content creation. Unfortunately, research from the CMO Council finds most companies lack the necessary strategies, competencies and best practices to effectively engage their markets. Even more disconcerting, very few have formal content performance metrics in place to measure effectiveness and calculate ROI.

Learn how to make your company's content marketing convert by downloading this report.

Offered Free by: CMO Council
See All Resources from: CMO Council

Recommended for Professionals Like You: