LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you.
Of course, you can also get information about the companies with which those individuals are affiliated. Developing a strategy for finding the right people on LinkedIn will be your ticket to improved ROI.
The development of your strategy for people searching on LinkedIn boils down to being able to answer and work through the following five questions:
Who do I want to meet?
What keywords would those individuals use to describe themselves?
What LinkedIn groups do those types of individuals usually join?
What relationship(s) can I leverage to assist me in meeting those individuals?
What goals or objectives can I set relating to those types of individuals?
And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula.