Why customers choose you as their insurer, and how to keep pace post-COVID
The digital revolution - accelerated by changes in behaviors and attitudes during the COVID-19 pandemic - has heralded a sea change in consumer behavior and expectations.
It is no longer enough to have an online presence. People want endless options, personalization, coverage recommendations, distribution channel choice and more. They value freedom, ease and delight - and if one brand can’t cater to those values, there are plenty of competitors that will.
This eBook focuses on how people have purchased auto, home or life policies in the past and how purchasing behaviors are changing. It also investigates how carriers can rise to meet the expectations of the growing on-demand economy.
What’s in this eBook?
Insight into changing customer behaviors pre and post-COVID
How Insurance marketers can gain a competitive edge
What channels considerations must insurers make to stay ahead of the curve
The importance of personalization in decision making
What influences customer decision making today?
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