Sigmoid's Multi Touch Attribution solution is a self-adapting ML model with a control system based evaluation framework to assess the impact of change in marketing activity on sales. The scalable and weekly auto-calibrated marketing measurement ML model analyses each marketing touchpoint and assesses its impact on conversion. This model also helps in efficient channel mix and marketing spend allocation, resulting in maximizing marketing ROI and cost savings.
Sigmoid's MTA acclerator allows marketers and brand managers to optimize their digital advertising spends. It enables in-flight campaign optimization and provides faster, more accurate dashboards to measure marketing tactics at a granular level. This provides them a unique capability of measuring campaign performance within a 2 weeks and improve campaigns during flight. The Multi-Touch Attribution accelerator is customizable, fast, and also works in scenarios with limited data availability! Many leading companies are using this to:
1) Generate faster campaign performance reports
2) Visualize campaign performance at an audience, creative, channel and a DMA level
3) Carry out in-flight campaign changes to optimize digital ad spend.
4) See the impact of marketing activities on sales and understand how changes to different campaigns influences ROI over time.
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