Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding people’s beliefs. In this new eBook, we map out a process to use technology to first surface and understand those narratives, then use them to your advantage. Narrative Analytics also allows you to measure the impact of your efforts in a deep, quantifiable way to see if your strategy is working.
Read this eBook to learn:
How to surface the narrative landscape that matters to your organization
How to find the levers to help you win your narrative battle
Details on how Narrative Analytics was used by both a major energy company and a leading foundation to tackle their significant narrative challenges.