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"How to optimize a Design to Code email creation workflow to increase efficiency and agility"
Change is all around us. Except when it comes to producing emails
Despite being surrounded by change, one of the most common ways to produce emails utilizes technologies and techniques developed pre-web and pre-cloud. It employs siloed applications that make for complications, not collaboration.
Design to Code is too difficult, too unreliable, too unpredictable, and takes far too much time to produce an email than it needs to. This is reflected in analysis of email production cycles at companies like yours recently conducted by stensul. Amazingly, it was not uncommon to see individual email requests take 5 to 10 days to complete.
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