How you choose to communicate change in your business plays a key role in determining its success.
Our latest eBook responds to the results of an Interact survey, which shows 69% of organizations would choose to cascade important business news through line managers, while 24% would elect for a town hall announcement and just 7% would utilize their company intranet. Comparing the avenues available, we evaluate how best to maximize the success of your change communication by:
Managing the timing of delivery, avoiding sitting on critical business information or responding prematurely
Defining and implementing an efficient process to maximize reach and limit resistance
Determining the correct content and tone of your key message, aligning it to your audience
Adopting a multi-faceted approach across multiple channels to promote transparency and effective communication
Ensuring a two-way communication process through a defined follow-up process, including discussion, opportunities to present questions and provide feedback
Guard against the dangers of poor change communication and its repercussions on your business.
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