Real estate is a tough business when you don’t have high-tech tools and knowledge at your fingertips. All agents use real estate leads in order to build their clientele, but how those leads are obtained the quality of each lead matters a lot.
Using old methods that are still pushed today, agents began looking for client leads within their circles of families and friends. They would build a database full of helpful information about each potential client along with all of their contact information. In order to muster up business, they would access their list and start gently pitching their services.