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How Omnichannel Improves Brand Experience for Your Customers
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"How Omnichannel Improves Brand Experience for Your Customers"

Your customers want you to offer great service above all else. In fact, a survey by AMA and Duke University found that service is customers’ top priority, beating out product quality and low prices.

Store, social and ecommerce channels each have their strengths when it comes to customer engagement. And there’s a common thread that runs through each – the need for outstanding customer service. Aligning customer service with the experience you want customers to have with your brand pays off. There’s a clear correlation between satisfaction with customer service and customer loyalty. 

Read this whitepaper to learn how order management has become the backbone of omnichannel customer service, offering all the functional services that can play into any channel—from inventory and customer visibility to payment, settlement, fulfillment, sales posting, refunds, and exchanges.

Offered Free by: Manhattan Associates
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