"How Mobile Engagement is Reinventing Brick and Mortar Retail"
Retail mobile mania is in full swing, and it's imperative to maintaining the relevance of the brick-and-mortar store. New research from CFI Group1, however, indicates that just 27% of consumers have been on the receiving end of assistance from mobile technology-wielding retail associates.
In this paper, brought to you by Integrated Solutions for Retailers and sponsored by Honeywell, we'll further explore the rationale for mobile device and application deployment in brick and mortar retail.
Key Topics Covered:
What's Driving the Change at Brick-And-Mortar?
Opportunities for Improvement
Leveraging Mobile Devices for Competitive Differentiation
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