If you're still relying solely on your Gross Rating Point (GRP) and your Customer Relationship Management (CRM) to measure television and digital campaigns, you're not getting the full story.
It’s projected that 60% of brand marketers will invest in data-optimized, targeted TV advertising within two years. While gross rating points can be useful, the future of TV lies in measuring data-driven performance.
So, how do you measure your true ROI? We’ve broken it down into three easy steps to get you started.