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How banks can use their customers' data to drive loyalty
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"How banks can use their customers' data to drive loyalty"

Is there the appetite from consumers for their banks -- the company with more behavioral information about them than any other -- to use the data they hold to inform tailored promotional offers?

Our consumer-led research from the UK, Italy, Spain, Germany and France showed a significant, frustrating, and as yet unfilled demand from customers for their banks to use their customer data in the same way as other familiar brands. To offer relevant, personalised, and generally useful communications and promotions.

The opportunity for financial services organisations is significant. It’s time to make the move from silent listeners, to engaged partners.

Read this ebook to find out:

  • What consumers in your country really want in relation to promotional offers from their banks
  • How, where, when, and why – country breakdowns on consumer preferences and their biggest frustrations with their bank’s communications
  • Frequency is key but how much is too much? Consumers give the answers.

You have the insight, now how do you put words into actions?


Offered Free by: Tealium Germany GmbH
See All Resources from: Tealium Germany GmbH

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