What do you think of when hearing data analytics? A memory of an Excel sheet with pie charts most likely comes to mind. However analytics is much more than blan charts and graphs. Data analysis when done by a professional enables your business to take immediate action in the right direction. This is through statistical tests and exploration of your data to describe what happened, why it happened, what's likely to happen, and the course of action to take to make desired outcomes happen. Every small business has a treasure trove of data available already. This data could be used to overcome business pain points or achieve business goals. Download our free guide which details the four types of analytics that will empower your small business decisions.