This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. It is a perfect read for startup founders, visionaries, innovators, but also established corporations who aim to understand how products influence our behavior and use habits for good.
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Hooked breaks down the 4-step Hook Model, discusses the morality of manipulation, and uncovers opportunities for innovation.
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