Capitalizing on health and dietary trends is critical for any consumer goods company. But identifying the next big trend and exploring how far it can go – before the competition – hasn’t been easy, until now.
Affinnova’s new report: “Greek Yogurt Revolution,” provides a framework for understanding and analyzing emerging health trends, so you never miss out on prime innovation opportunities.
You will learn:
What causes some health trends to become Super Trends that redefine multiple product categories.
How to use consumer feedback to identify your “safest” and “breakthrough” opportunities for launching a new trend-related innovation.
Which new products consumers want with Greek Yogurt, across and beyond food categories, including health, beauty and baby care
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