Heightened buyer expectations for a fast, frictionless, and more digital sales process are putting significant pressure on sellers to be responsive in near real-time. However, most sellers have been slow to adopt the fastest growing method of communication in sales, text messaging.
To better understand shifting buyer expectations for text messaging during the sales process and how sellers use of texting measures up against those expectations, we surveyed more than 500 buyers and 350 sellers. Some of our findings were expected- others were not.
In this study you’ll learn:
Growing text messaging trends in sales
Where texting outperforms all other communication channels
When buyers prefer texting and when they don’t
How texting can make a difference in your sales process
The top three reasons sellers don’t text and how to overcome those obstacles
Accelerate your sales process by meeting buyer expectations. Download this study to learn how to best incorporate text messaging into your sales communication strategy.