This checklist is for Talent professionals who are looking to maximize their ROI on virtual events and amplify their brand to attract more talent.
Whether you’re planning a face-to-face or online event, promotion is key to success. You can’t just proclaim that your recruiting event is the greatest event on earth and expect to attract the talent you want. Just as you plan every other area of your event, as well as your overall brand message, promotion should be handled tactically and consistently.
This checklist includes actionable tips to help you create a strong promotional plan that will get top talent engaged with your brand and enthusiastic about your event.
Here's a preview of the high-level pillars that are covered in the checklist:
Get people excited on social media
Create and spread your event hashtag
Engage your email list regularly
Work with influencers
Mobilize your stakeholders
Utilize your blog
Alert the media
Tell your story with videos
Organize contests to increase engagement
Keep the momentum going with post-event marketing
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