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"Everything You Need to Know About Marketing Analytics and Artificial Intelligence"
A Practical Guide for the 21st Century Marketing Executive, Media Buyer, Content Marketer, and PR Professional.
In this book, Chad Pollitt explains how artificial intelligence will impact all aspects of marketing. Not just its future use, either. The technology exists today to fundamentally disrupt all media channels and marketing. He does a deep dive into how all of these channels are impacted by the introduction of AI in one of our most fundamental tools – analytics. Former Walmart CMO, Julie Lyle, contributes the foreword.
The book explores:
- How AI is disrupting marketing
- The benefits of AI-powered analytics
- Prescriptive attribution & content intelligence
- AI's impact on earned, owned & paid media
It was written to be the only resource needed to understand how AI is and will fundamentally disrupt marketing, analytics, earned, owned and paid media.
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