Holly DiCostanzo, VP, Director of Relationship Marketing wanted to bring together technology and know-how to improve customer relationships.
Building out personalisation capabilities to enable a more engaging customer experience was important. With more people working from home, they needed to convey empathy with a more human tone. Some of the challenges they experienced included the typical execution difficulties and error messages but they also wanted to: · create relevant, personalized marketing content for every recipient · move to a data-driven marketing focus smoothly and effectively · prepare the marketing function for the next phase of technological development.
Watch the video with Holly to find out what they did to innovate, adapt quickly and prove real ROI with their Adobe Campaign software.
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