Surely you have heard the trending phrase “content is king.” Now, more than ever, this is a rule to live by.
It used to be that keywords were the magic keys to online marketing. However, over the past few years, much has changed. Gone are the blissful days of keyword stuffing. Now, you need unique and valuable content to pull Google's heartstrings. Without it, you may be punished. In a given month, as many as 65,000 sites receive such warning notifications. Let's discuss some of the more recent SEO changes and how you can re-orient your online marketing strategy to give your readers, and therefore search engines, what they crave.