How Traditional Retailers & Digital Natives are Meeting EGrocery Shopper Expectations
We are seeing a seismic shift in the grocery retail world: curbside pickup, contact-less shopping, and home delivery services have become the new norm. The growth of online and home delivery will likely only accelerate further. A majority of grocers are shifting to focus on e-commerce, leaving those retailers who have always resisted digital grocery no choice but to adapt.
In this new economy, buyers expect immediate responses through push notifications and texts on their mobile devices. They want constant updates about when and how fast their purchase will arrive. But too many retailers are still lagging in their ability to provide these and other capabilities that make up a seamless delivery experience.
This growth has meant that several digital-native technology companies have entered the market. At the same time, traditional brick- and-mortar players are modifying their offerings to cater to their increasingly tech-savvy customers.
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