Evaluating agency partnerships? Don't screw it up. This scorecard will help you make the right choice.
Digital marketing agencies are not commodities; even if a set of agencies seem similar based on their websites and services offered, their processes and outputs - influenced by the uniqueness of their employees and experience - vary greatly.
Choosing the wrong agency to drive growth and customer acquisition can waste ad spend, set you back behind competitors’ more strategic efforts, or even drive you out of business.
But choosing the right agency can fuel growth and success, transforming your business, growing your brand’s value, and even position you for a lucrative exit.
Features of the Elite SEM Agency Evaluation Scorecard include:
Criteria comparisons for multiple agencies of your choice
Agency-specific criteria to weigh
Questions to consider when discussing the account management team working on your account
This scorecard provides you with a tool to help you make more informed, less risky decisions when it comes to selecting an agency partner. Good luck!