Learn the groundwork to a successful YouTube ad campaign, the ideal targeting techniques to maximize your budget and the eight metrics to analyze to determine campaign performance.
Advertising on YouTube packs a powerful punch, increasing brand interest by 13%. This guide — designed by a global team of YouTube advertising experts — provides all the insights you need to get started.
You will learn how to:
Lay the groundwork for a successful YouTube campaign.
Optimize your ads with expert tips around targeting and more.
Analyze your campaign by looking at eight essential metrics.