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Data Scores Big for the Sports Fan Experience
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"Data Scores Big for the Sports Fan Experience"

How sports leagues and teams can boost the fan experience through personalization and real-time data analytics.

Sports are about head and heart, or so the traditional thinking goes. Now, though, another crucial element is impacting the sports industry: data. Instead of eroding the inherently human qualities of playing and watching sports, though, data is enhancing them. enabling leagues and teams to capitalize on the (OTC) model and attract more players and fans. By promoting the excitement of sports, leagues and teams also gain big business outcomes through an improved fan experience. 

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