Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Credit Card Customer Segmentation
Request Your Free White Paper Now:

"Credit Card Customer Segmentation"

Essential first step for a profitable credit card customer portfolio.

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.

This whitepaper introduces fundamentals of micro-segmentation for the credit card industry to utilize this wealth of information.


Offered Free by: Forte Wares
See All Resources from: Forte Wares

Recommended for Professionals Like You: