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CMO's Adapt Your Social Media Strategy for a Post-Pandemic World
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"CMO's Adapt Your Social Media Strategy for a Post-Pandemic World"

Ten recommendations

Social media has never been more powerful as a marketing tool. To make the most of it, CMOs and marketing managers must consider how the marketing landscape has changed in the past year — and plan their marketing strategies accordingly for the future. This article makes 10 recommendations (based on a recent survey of present-day CMO sentiments) to marketers who are looking to maximize returns on their social media investments.


Offered Free by: Harvard Business Review
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