The cost of acquiring a new customer is much greater than that of selling more to a current customer - so improving customer satisfaction is becoming a #1 priority. This involves sharing information and tasks between all players involved - from sales and marketing to customer support and product engineering.
In most companies, these groups still use separate systems, creating gaps in communication and efficiency. Learn how you can bridge those gaps in this free guide! Find out more about integrated CRM systems that provide the basis for shared information and tasks, and for improved customer satisfaction. The white paper discusses:
The benefits of an integrated CRM
Architecture of integrated systems
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