If you are currently creating content, this report will show you how real decision makers interact with B2B content, and how you can enhance the effectiveness of your content marketing.
Download this report to get access to the survey results of some of the industry's top marketers as they identify how to select, connect and convert business buyers through engaging content and the use of smarter, multi-channel delivery systems.
The information covered in this report includes:
Where do decision makers consume content?
What kinds of content are most valuable and trusted?
How to automate and accelerate the process of customer acquisition, nurturing and retention.
Common mistakes of B2B content, and how to avoid them.
How to best utilize a multi-channel approach, and why it's essential in today's marketplace.