A tool kit of pharma case studies and advice for healthcare brands in making behavioral science a foundational part of a marketing strategy
Behavioral health tactics used by pharmaceutical marketers have come a long way in recent years, Medical Marketing & Media's Kevin McCaffrey finds. Read these four case studies of the novel approaches used by pharmaceutical brands to change behavior.
Using Gamification to Reinforce Healthy Behaviors
Combating "Automatic Thoughts" to Create Long-Term Habits
Creating Empathy and Understanding through VR and AR
Developing Problem-Solving Skills to Drive Adherence