For any organization active on social media, it is imperative that they use a Social Relationship Platform (SRP) that meets all their needs. Finding the best enterprise SRP that works across your entire organization can be challenging.
When assessing a SRP, make sure your decision is based on the long-term needs of your organization. This buyer's guide provides a framework to help you make a solid and confident investment that will meet the expanding social media needs of your organization.
This guide will help you:
Evaluate social relationship platforms based on the needs of your organization in the long term
Give you a better understanding of how your organization's social needs map to what a social relationship platform offers
Understand the current capabilities of social relationship platforms