Actionable strategies that will refine your communications strategy to yield better, more measurable results.
Businesses today dedicate many resources towards outward-facing priorities—customer acquisition, communication, brand image and so on. While it’s crucial to keep a pulse on these external factors, there’s another equally important factor to monitor: Internal communication. Here's what you need to know.
After reading this guide, you'll have a better grasp on:
Key business goals you should define in order to create the framework for your engagement strategy
How to deliver relevant and targeted information to each department (and how to do it efficiently)
Methods that shift workplace communications into something employees want to invest in
Which metrics are most important to measure, analyze and optimize your program
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