Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every other advertising medium. You will waste a lot of money and walk away believing they don’t work.
Unlike traditional media (print, radio, TV, mail) and even other digital media (FB, Instagram, etc.), Google Ad campaigns give you so many options and control over so many nuances, it becomes a full time job to get the campaigns to the point of paying off consistently and effectively.
Google Ads are a bidding environment. It is, quite literally, your campaign against the rest of the local dental world. Continue to read and learn the five key steps to creating effective Google Ad campaigns for your next marketing initiatives.