Think you need a multi-million-dollar, Super Bowl-sized media budget to be successful? Think again.
If you’ve never run an advertising campaign before, the idea can seem daunting—or downright impossible. But good news: you don’t need a multi-million-dollar, Super Bowl-sized media budget to be successful.
Today’s growing digital advertising landscape offers many affordable options to help smaller companies grow their businesses exponentially. So, no matter how limited your budget, or how small your target audience, paid advertising can still be effective for you.
Of course, more options means more decisions need to be made, and identifying the perfect media mix to push out your message is its own challenge. If you’re interested advertising your business, these 5 marketing strategies from Devaney & Associates, an advertising, marketing and PR firm based in Baltimore, MD, can help you maximize your budget without throwing away money on tools that aren’t right for your campaign.