Brands work hard to craft a message, then send it into the world in newspapers, whitepapers and 140-character tweets, and hope consumers respond by opening their wallets.
For a while, this one-sided shouting match with consumers worked. Even in the 1990s and early 2000s, brands were able to drown out the voices of dissatisfied consumers unbelievable spending on full-page magazine spreads, $3 million Super Bowl spots and X-Games sponsorships. But, with the rise of consumer generated media—namely social media and reviews on third-party sites which make their way to organic search results—consumers hold a more powerful megaphone than ever before.
Take a look at three ways you can incorporate online reviews into your marketing strategy in a way that will maximize your marketing budget, and use our secret sauce to create a marketing recipe that has a lasting impact on your bottom line.