A comprehensive review of the state of US merchants' gift card offerings
The U.S. gift card market is valued at $188.8 billion and is forecast to grow at an annual growth rate of 8.3 percent between now and 2026. The sixth annual Merchant Gift Card Omnicommerce Evaluation from NAPCO Research and Blackhawk Network is the most in-depth study of the gift card industry available today. This assessment included 175 criteria designed to evaluate expected and emerging capabilities for over 100 merchants' in-store, online and mobile (web and app) gift card offerings.
Download this essential resource to optimize your gift card program and stay ahead of the competition.