“If you don’t do revenue well, nothing else matters.”
Today’s B2B buyer has evolved and changed. In a recent report by SirusDecisions, a global B2B research and advisory firm, 70% of the buying process is complete by the time a prospect is ready to engage with sales.” This new reality necessitates that your company engage your prospective buyer much earlier the buying process if you desire to influence and win your target audience.
When a need or business challenges arises, today’s buyer wants to learn, get educated and evaluate options before they buy. They want to buy and not be sold. As an executive, you have the opportunity to engage your buyer early and create a frictionless buying experience. The “moment of truth” occurs when your prospective buyer hears about your company and visits your website.
In this Executive Guide we will show the market-proven methods we have used to produce year-over-year revenue growth.